How do great listing agents decide on a list price?

Great listing agents base price on recent comparable sales, current active competition, and real time buyer behavior in the neighborhood. They use that data to create urgency in the first week on market rather than guessing at a number that simply sounds good.

What should I expect from a preparation plan before listing?

A strong preparation plan focuses on updates that create real return, such as paint and lighting adjustments, minor repairs that remove objections, decluttering and better furniture placement, and curb appeal improvements that make the entry feel welcoming.

How do top listing agents market beyond the MLS?

Top listing agents use professional photography, video or virtual tours, strategic online marketing, compelling listing descriptions, and direct outreach to other agents so that the right buyers see the property quickly and feel excited to view it in person.

What red flags should I watch for when I interview listing agents?

Red flags include promising an unusually high price with no supporting data, having no clear preparation strategy, relying only on the MLS for marketing, slow or unclear communication, and a focus on the agent instead of your goals as the seller.

travis@traviserickson.com, Author at Travis Erickson Group

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